Denim in the details
Having lots of free time in the office proffers me the chance to read up on whatever internet content takes my fancy. So today I re-read this thread in detail about jeans in superfuture's supertalk forum.
I like my jeans but I never knew there was so much to learn about them and all the terms and stuff, it just seems nearly overwhelming but intriguing at the same time. I was inspired and checked out all these cool websites for jeans companies or in some cases just searching round for info.
What I love is their ethos about jeans being a second skin and recommending that you ought to wear your jeans in unwashed for several months, so it really develops to reflect you and your personality. Each crease or line remniscent of that night when you ran away from the poodle in the park or when you rolled around on the concrete floor outside the biggest club in the country. Obviously, if you've got OCD or you're just a neat/clean freak, then I guess thats not the way for you.
These people are Japanese and as with many things Japs are into, they're obsessive about their jeans as well. I like how they've got these articles about how to "zeng" your denim. (That's modify in bengspeak)
PRPS (BEINGHUNTED featured article)
This in depth article goes through the entire process through which PRPS jeans are envisoned and then produced. I'm very impressed by the attention to detail and quality of their jeans and would prop myself up for a pair if and when I have the chance to.
The Giordano/GAP of Japan, Uniqlo has been serving up quality product at reasonable prices from the time I first heard of them. For the price of 99RMB, I got myself a decent pair of selvedge denim jeans with standard details and good fit/quality. Its nearly unbelievable that somebody bothers to come up with a cheap but good quality product. Another great thing is they've got shops all over Shanghai.
At the moment, I'm really tempted to just go out, buy one or two pairs of UNIQLOs (I already own one though) and wear them interchangeably without washing until next summer, suitably wearing them in and having my own personalised "vintage" jeans. All I'd have to do is to think of ways to funk them up a bit, like painting the rivets/buttons or adding stitching/rips etc. Then I'll take pictures and post them to this blog once a month from purchase day until when I see fit.
What’s so special about these Scandinavian brands? Why are Nudie Jeans and Acne Jeans so special? Many fashionistas believe the secret of their success is their raw edge. Neither Nudie nor Acne are tainted by transparent marketing hype. Both brands are as cool, clean and fresh as the snow in Stockholm. The stench that wafts from the marketing boardrooms of the high profile traditional brands has not yet tainted these two Swedish gems and this breath of fresh air attracts the denim wearing youth of the 21st century who are too asute to fall for the relentless marketing hype of so many traditional brands.
The Nudie Jeans collection includes Slim Jim, Flare Glenn, Baggy Bjorn, Bootcut Ola, Straight Sven, Super Slim Kim, Thin Finn. The Acne Jeans collection includes Max Garage, Max Pool, Max Raw, Mic Punch, Mic Raven, Moc Market, Moc Pebble, Mod Miner, Mod Off Duty. Anyone looking for a change from the traditional American and Italian Jeans, or anyone seeking relief from the Japanese denim invasion, should serious consider a look at Nudie Jeans or Acne Jeans. It’s a true breath of fresh air!! (Comment this)