Joga Bonito
Some time back, Nike Football had this film made by Brazilian director, Fernando Meirelles, who made films like City Of God and the recent Constant Gardener. Entitled Ginga, The Soul Of Brazilian Football, it showcases seven Brazilian footballers from a young kid trying to make the big time to Real Madrid's Robinho and even a one legged footballer chasing his dreams.
On the NIKE football site, you can check out all the brilliant videos as well as a series of ads from Joga TV. Joga Bonito, or play beautiful, showcases a series of short ads, starring former Man Utd and Leeds great, Eric Cantona. Its a semi-spoof like tv show in which Cantona pleads with the viewer to play beautiful. Amongst the ads is a brilliant clip where Ronaldinho bangs the ball against the crossbar repeatedly after trying on a new pair of boots, all the while showing off his glittering array of tricks and flicks. As a riposte, another vid shows Ronaldo saying it should hit the net not the bar after he bangs a shot in.
BEINGHUNTED has a feature on Joga Bonito you can check out.
