adicolor
In tandem with their re-release of the adicolor collection, Adidas has completed the release of 7 new short films. Each is after a color, with the web address in the specific RGB code.
White is by Tronic and features Jenna Jameson having a go at those arcade machines with the pop up animals where you pound on them with a hammer.
Roman Coppola and Andy Bruntel joined forces to produce Red, a documentary about the color itself, with illustrations by Cayce Cole.
Blue plays out like a music video with a rap track about how the color is misunderstood, as Psyop puts it.
What appears to be a trailer for a futuristic action movie is really Yellow, directed by Neill Blomkamp.
Green revolves around a neighbourly getogether, set sometime in the future, which results in green paintballs blowing up everwhere in a strange ritual. Directed by Happy.
Charlie White's Pink has this girl transforming into the epitome of girly materialism as pink diamonds as her pink teddy watches.
Black is a noirish (how apt) piece about a panda soft toy. Saiman Chow is the man responsible.
