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MOOKS is opening a new store at Heeren. Around a decade back, the Aussie brand was THE hot label and was sold at this tiny shop at Pacific Plaza. Its the highly graphic and not so loud alternative to Mambo. Very few people knew anything about MOOKS, in contrast to its rival, which in the late 90s was a label every other kid in town had owing to the fact that its easy to find. In fact, one of its founders, who has departed since, worked with Mambo before, Richard Allan. Fast forward to today and MOOKS is more or less still the same, understated cool.