Mongolian Shoe BBQ
After over a year of tantalising us with the Mongolian Shoe BBQ, PUMA have finally unleashed it online. At the moment, you can only customize one style of shoe, the RS-100. I like that they fully incorporate the Mongolian BBQ idea into the site, which is kitschy but cool. Had problems loading it with Firefox so I used IE (gasp!) but its well worth the wait. You get to select from 20 different components of the shoe in total. That translates into a high degree of personalization of your shoe. Above is just one of the 214 different designs I made and you can tell there's a good selection of materials and colors already.
Hot off Cool Hunting.
